ZOMM Blog

Thursday, May 24th, 2012

The Most Popular Electronic Device in America: the Television or the Mobile Phone?

Question: Would you guess more Americans own a television or a mobile phone?

Televisions, of course, have been an American mainstay and status symbol since the mid-1900’s.

On In the other hand, the mobile phone has quickly risen as a must-have technological accessory in recent years. In fact, today’s smartphone, with its bigger and better screen and video viewing capabilities, increasingly resembles a miniature television.

Answer: As drastically as the American media landscape has changed in the last two decades, the mobile phone has not overtaken the television as the most commonly owned electronic device in the U.S.

According to a January 2012 Nielsen report on media usage, 232 million Americans over the age of 13 own a mobile phone, while 290 million own at least one television. In fact, over one-third (35.9%) of American households own four or more televisions!

Check out the following infographic for more interesting facts.

How long until the cell phone overtakes the television? Or do you think it ever will? 

 

ZOMM reports on Nielsen's findings on American media usage.

Photo courtesy of blog.nielsen.com

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