Wednesday, May 16th, 2012

The History and Evolution of the Concierge

The general consensus is that life gets more and more crazy and complicated with every passing year and generation. Elders lament a simple time while current technology combats the complexity of life in the 2000’s.  This is our motivation to innovate here at ZOMM and with the recent introduction of the ZOMM Personal Concierge; we’ve decided to take a look at the evolving role of the concierge in people’s lives.


History and Evolution of the Concierge

Photo courtesy of ny54limo.com

Concierge is actually a French word meaning “keeper of the keys” and dates back to the middle ages when concierges would hold the keys to various rooms in a castle and see to the needs of visiting nobility. Through the 19th century, concierges were a common fixture in European apartment, office, and governmental buildings—even prisons.

The 20th century saw the rise of steamships and the development of the modern travel industry. This changed the role of the concierge as vacationing guests looked to the concierge for daily activities, like tours, restaurant recommendations, and a variety of other services.

Interestingly, the concierge concept was not widely adopted in American hotels until the 1970’s. Today, touch-screen kiosks have replaced many hotel concierges, but the human concierge is far from gone.

The ZOMM Personal Concierge functions more like a personal assistant or butler, only it is available 24hours a day, seven days a week. You don’t need to be on vacation either, although the ZOMM Personal Concierge is very useful for recommendations in unfamiliar cities when you don’t want to use the automated hotel kiosk.

Just as we suspected, the role of the concierge has evolved with its consumers since the Middle Ages. It’s not a new concept, but we think the ZOMM Personal Concierge is the most evolved concierge solution for contemporary lifestyles.

How could you use a personal concierge at your service 24/7? 


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