Posts Tagged ‘social media’

Thursday, May 3rd, 2012

Restaurant Referral and Review Sites: Who Can You Trust?

Last week we learned that 95% of diners use their smartphones prior to dining out. Many of these people are seeking out restaurant referrals. Websites like Yelp and Urbanspoon offer reviews from strangers, Facebook and Twitter offer recommendations from friends, and services like the ZOMM Personal Concierge offer their own expertise.

But how do you choose which referral source to trust? Here is a breakdown of the pro’s and con’s of each:


Photo Courtesy of

1. User review sites, like Yelp and Urbanspoon, can be a great resource when you’re thinking of exploring a specific spot you’ve never been and need a quick thumb’s up… or thumb’s down. The top 10 lists can be deceiving if you don’t read the criteria carefully and you must consider paid content. Yes, these websites are in business to make money and establishments that pay up benefit from greater control over their reviews.

2. Social media channels, including Facebook, Twitter, Foursquare, etc., are great referral resources because your trusted friends are making the recommendations. According to one survey, marketers themselves trust Facebook more for referrals and product reviews than both Yelp and traditional advertising. But this source is not without its limitations—the recommendations are unorganized, random, and what if you’re out of town?

3. The ZOMM Personal Concierge, like social media recommendations from friends, is trustworthy. You’re paying for the referrals—instead of the referrals paying for you. This convenient resource is loyal to you and only you, 24 hours a day, 7 days a week, anywhere in the world. You call your concierge, describe your wishes, and the ZOMM Personal Concierge will not only come up with a recommendation, but make the reservation as well.

Which resource do you trust most for referrals?

Tuesday, February 7th, 2012

Top 3 Super Bowl Commercials – Do You Agree?

Super Bowl XLVI was an exciting one. In the end, the New York Giants came out on top, edging out the New England Patriots by four points. While thousands watched the big game go down, they also got to see one of the most exciting parts of Super Bowl Sunday: the commercials.

We watched them all and chose our Top 3. Take a look at our choices below, then let us know if you agree!

3. Audi – Vampire Party

Taking on the vampire craze that’s swept the country over the past few years, Audi created a hilarious spoof, while truly showcasing their new feature. Plus, we really want those headlights.

2. Honda – Matthew’s Day Off

If you love Ferris Bueller, you can’t help but love this one. The reprise of the 80s flick is full of more references than we could count.

1. Best Buy – Innovators

Without mobile phones, where would we be? There’d definitely be no need for a Wireless Leash—and that’s why we chose this as our favorite commercials. Highlighting innovators in the mobile world, Best Buy did it right.


Do you agree with our top three? If not, leave a comment below with a link to your favorite Super Bowl Commercial!

Tuesday, January 31st, 2012

Super Bowl XLVI: Giants vs Patriots – Social Media Edition

The New York Giants and New England Patriots first met during the preseason this year. Now, they meet again in the final game of the NFL season—the Super Bowl. Both teams have already landed in Indianapolis, home of Super Bowl XLVI, and are preparing for the big game. On Sunday, they will fight it out until only one team is left standing as NFL world champions.

super bowl giants patriots

Photo Cred: NY Daily News

Today we’re going to have to two teams face-off, not based on their football skills, but on their social media skills. Let’s take a look at how they compare:


  • New York Giants — @Giants, 215,434 followers
  • New England Patriots– @Patriots, 301,714 followers


Notable Social Media:

  • New York Giants—This past August, Mashable did a story about the social media initiatives within Giants’ MetLife Stadium. During their preseason game against (ironically) the Patriots, they Giants integrated life tweets from fans into NBC 4’s live broadcast. According to the article, the Giants were the first NFL team to “embrace Twitter to this magnitude.”
  • New England Patriots—Wide receiver Chad Ochocinco has built a significant Twitter following—more than 3.1 million followers—including President Felipe Calderon of Mexico. If you follow @ochocinco, you know that he likes to interact with fans by taking them to dinner, offering dating advice and provide lots of inspirational messages.

We’ll let you decide who wins this battle. And speaking of social media, why not check out ours? You can find us on Twitter, Facebook and YouTube!

Who are you rooting for in the Super Bowl?

Tuesday, August 17th, 2010

ZOMM: Proud to Be Titanium Sponsor of

We are proud to announce that we are the Titanium Sponsor for 2010! The event takes place August 27 – 29 at the Crowne Plaza Hotel in Addison, Texas. But you’re probably wondering what is, aren’t you?

“OpenCamp is the SouthWest’s first multi-platform web conference. With top speakers covering topics ranging from social media to technical development, content creation, revenue generation and more, webmasters and web developers, bloggers, podcasters and technologists on any platform are welcome.”

The event will consist of speakers, break-out sessions, a help desk and, of course, parties and prizes! Included on the full list of speakers is Cali Lewis, of GeekBeat.TV (formerly GeekBrief), a familiar face as she’s covered ZOMM when we first announced at CES and then again this past month when she had a chance to demo it!

We’re very excited to be part of such a great event and to give other start-ups the opportunity to learn about blogging and social media. Our team will be attending the entire event, so come out and say hello!

Interested in attending? Or just want to learn more about the event? Check out this video:

Visit to register!

  • ZOMM Loves Female Innovators

    As many know, ZOMM was invented by Laurie Penix, the mom of the Penix family. Laurie recalls being on the treadmill, watching Oprah, when a phone call from a girlfriend inspired her to look further into the idea of a wireless leash. Inspired by Laurie’s innovation, we’ve taken it upon ourselves to find some of the other top mompreneurs to share with – and hopefully inspire – everyone....

  • Keep Your Children Safe – Alternate Uses for ZOMM Wireless Leash

    In light of this spring’s annual National Safe Kids Week, we wanted to share these alternate uses of our Wireless Leash. Keep reading to find out how ZOMM can keep your toddlers and teens safe…...

  • A Lot Can Happen in a Year! ZOMM 2010 Wrap-up

    2010 has come and gone! Here's ZOMM's 201 Wrap-up....

  • Latest ZOMM Happenings

    As usual, things have been super busy in the ZOMM headquarters this fall. We’ve been busy traveling to conferences like Opencamp and shows like CTIA’s Mobile Focus in order to spread the word about ZOMM....

  • ZOMM = A Mother’s Peace of Mind

    With my two girls being on their own this summer, I felt better knowing they had their ZOMMs. I knew that with a ZOMM in hand, they would drive safer by using the call notification and speakerphone feature. ...