ZOMM News

Thursday, April 28th, 2011

Who’s the Most Wanted…Smartphone? Nielsen Q1 Mobile Research Reveals

As members of the mobile, consumer technology market, we keep a close eye on trends within the industry. This week, Nielsen released their first quarter mobile statistics, and we’re eager to get a conversation started about them.

From The Nielsen Company report:

“According to The Nielsen Company’s monthly surveys of U.S. mobile consumers from July-September 2010, consumers planning on getting a new smartphone had a very clear preference: A third (33%) wanted an Apple iPhone. Slightly more than a quarter (26%) said they desired a device with the Google Android operating system (OS). And 13 percent said they wanted a RIM Blackberry.

But consumer preferences can be fickle. Those same surveys for January 2011 – March 2011 show just how much things have changed: According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity to 30 percent and RIM Blackberry is down to 11 percent. Almost 20 percent of consumers are unsure of what to choose next.”

So maybe Steve Jobs’ iPhone doesn’t rule the world after all. It’s interesting that Android has made such a leap in less than a year.

However, the latest, major mobile announcement from Apple was the launch of the iPhone 4 last June. And with numerous devices touting the Android operating system (and the iPhone line being the only available on iOS), perhaps we shouldn’t be too surprised by this shift. Are you?

What are your thoughts on the Android versus Apple debate? Weigh-in by leaving a comment below.

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