In light of the new iPhone coming out next weekend, here at ZOMM we’ve been doing a little thinking. Since the Apple iPhone was first introduced in 2007, it has become a pop-culture phenomenon. These days you see everyone from high-power business executives to movie stars and even soccer moms (and grandmas) checking e-mail, surfing the web and in general, being completely engrossed in their iPhones.
So, what do we know about iPhone users? The Nielson Company conducted several surveys to answer that very question.
- In general, the number of smartphone users is increasing.According to Nielson’s research, 23% of mobile consumers now have a smartphone, up from just 16% last year. While this statistic may not tell us who iPhone users are, it does tell us that there are a lot of them out there.
- iPhone users run the age gamut.Only 47% of iPhone users are under the age of 34. This means that the older generations are taking to the Apple Smartphone more so than the young, 20-something crowd. However, the male-female split is right at 50/50.
- iPhone users are loyal and happy consumers.80% of Apple iPhone users want their next device to be an iPhone as well. A majority of them would recommend it (like an iPhone 3GS) to their friends.
- iPhone users love to watch videos.Bringing the power of video to our fingertips—and on our mobile phones—is a huge accomplishment for Apple. And apparently, it was the right decision. 37% of iPhone 3G and iPhone 3GS users watch video on their phone. (Speaking of, why not watch a few videos right now?)
- Okay, iPhone users just love to use their iPhones.98% of iPhone users utilize the data features of their phone, 88% surf the Internet and 75% download the all-too-well known iPhone apps (heck there’s probably an app for finding out these very statistics).
Now, we didn’t find statistics about how many of these iPhone-loving folks have ever left their precious phones behind (or lost them completely) but we’re sure it’s happened. So as you head out to buy your first iPhone or upgrade to the iPhone 4, you should probably make a stop at the ZOMM online store an item on your to-do list.
Because if you don’t want to lose it, you better put a (wireless) leash on it.
Tags: Apple, cell phone, iPhone, iphone 4, lost phone, nielson company, smartphone, wireless leash, zomm, zomm wireless leash
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I bought a Zomm and was sadly disappointed because my Zomm was defective. (It would not allow a step after the immediate charge).
I immediately called and emailed for a Return RMA. I received a “delayed” auto response informing me I would get a reply soon.
Now I consider myself very computer literate, (novice software analyst) and explained in my initial email that the product had a problem.
I had been expecting (in the reply) to receive a RMA so that I could promptly return the defective product.
Much to my dismay, I received a reply from someone named; “Bob”, and his only reply was to explain how to; Pair the Zomm.
I replied to him; again, that I needed and wanted to return the product as it was defective, and I went on to explain, again, that I knew how to work the product.
This took at least a week for all of these email responses. Finally I received a RMA, I returned the merchandise and again, I was disappointed to find out that I was accessed a 20% restocking fee on their DEFECTIVE ZOMM!!
Beware that you will not receive full refund!
Imagine… what a great idea, sell a product at full price, that is possibly defective, receive it back for a refund, and keep 20%! Let me do the math…..
bev
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